Monday, March 24, 2014

Micromax Makes The A177 Juice Available To Indian Customers At A Great Price!

Micromax Canvas Juice A177
Micromax Canvas Juice A177

There is no denying the sustainability and impact of local smartphone brands in the Indian market. The Indian market was earlier dominated by the likes of HTC, Nokia and Black Berry among others. However, the tide has turned in recent times and this is mainly due to the proliferation of local competitors like Micromax, Karbonn, Lava, Xolo and many others. Why have these local smartphone companies done well? Before delving deep into the dynamics behind the success of these phone companies in India, let us have a look at the present market position and market share held by major smartphone companies. As per latest estimates, Samsung is still the market leader in India with a market share exceeding 40%.

HTC and Nokia earlier held respectable shares of the Indian market but their market shares have now slid down to dangerous territory. Surprisingly, Micromax is now in second position going by market share. The company holds close to 25% in India and is followed closely by Karbonn in third place. This is of course, according to estimates but it does give one an idea of the dominance exerted by these phone brands in the Indian market. Coming back to our earlier question, these smartphone brands have done well in India owing to a combination of factors.

Some of these factors include the low prices of these smartphones as compared to global biggies. Samsung, HTC and other smartphone companies are tagged at extremely high prices which may otherwise be unaffordable for a large section of customers. This is one of the biggest reasons for the popularity and success of these smartphones in the Indian market. Alongside, these smartphones provide unmatched value to the Indian customer. They provide a decent mix of features, customer benefits and other advantages at extremely reasonable and affordable prices which has caught on with Indian customers. More and more Indian customers are now sacrificing brand value for reasonable styling, features and of course, fabulous pricing.

As a result, Micromax has emerged as the market leader after Samsung in India. It has also signed up leading Hollywood actor Hugh Jackman as its brand ambassador which is a huge step for any smartphone company doing business in India. This has set it apart from the competition and has given a huge fillip to its overall ambitions and also widened its customer base in India with elan. The company is now going in for a desperate branding makeover in order to shed their China-made cheap smartphone tag. It is now looking at consolidating the company’s position in India as a mainstream, feature packed manufacturer.

However, there are some products which still keep Micromax’s low cost provider status intact and make it one of the largest selling phone manufacturers in India. One of these cutting edge products is the A177 Micromax Canvas Juice which possesses a 3000 mAh battery. This smartphone is now available for purchase at a very reasonable price of only INR 8490 which is immensely affordable to say the least!

Micromax has put up the Canvas A177 Juice up for sale on its official website without much details of prices or other availability aspects. However, the Canvas A177 Juice has been showcased on a popular e-commerce website at a price of INR 8490 as mentioned above. The new smartphone is likely a new variant of the previous Canvas Juice A77 which was announced by the company in the month of November in 2013.

The main difference between these two smartphone models pertains to the tech specs. The new A177 Juice from the Canvas range includes cutting edge features and specifications such as the all new 6572 MediaTek MTK dual core 1.2 GHz processor to replace the earlier 1.3 GHz MTK MediaTek 6572 processor present in the Canvas. The new A177 Canvas Juice also possesses RAM of 1 GB which should be decent enough for Indian customers. The A177 Canvas Juice also contains a 3000 mAh battery which should provide huge battery life of a maximum of 10 hours as far as talk time is concerned. Alongside, standby time stands at around 282 hours which is also good enough in the Indian market.

This smartphone works on the 4.2 Jelly Bean version of Android in out of the box mode which is quite similar to the Canvas A77 Juice. The new A177 Canvas Juice is a phablet with dual SIM capabilities and supports GSM SIM’s. Dual standby features are also present on this smartphone. The display of 5 inches is a FWVGA unit with resolution of 480 by 854 pixels. The Micromax Canvas A177 Juice also contains a primary camera of 5 megapixels with auto focusing features. Other features include a front VGA camera and an LED flash. Alongside, in built storage stands at 4 GB and users can only make use of about 672 MB. This can however be scaled up to a powerful 32 GB through microSD capabilities.

The Micromax Canvas A177 Juice has features for connectivity such as GPRS, EDGE, 3G and Bluetooth. Alongside, there are many applications that are pre-installed on this smartphone like Spuul, Dancing Bubbles, Game Hub, Bubble X Slice, Hike and Kingsoft Office. Opera Mini is also preloaded on this top notch smartphone. Alongside, the smartphone has been listed on the popular e-commerce portal eBay India. However, it remains to be seen whether the smartphone will still be launched at the official price announced by the company.

Alongside, Micromax is betting big on this budget smartphone to win the affections of customers and also launched its high powered Knight smartphone at a price of INR 19, 999 recently in tandem with the A177. The Micromax A177 Canvas Juice should be a winning bet in the Indian market and should win the affections of customers looking for a solid budget smartphone with decent features and specifications. The Canvas Juice A177 should be a shot in the arm for Micromax in India.

Tuesday, March 18, 2014

The Ravishing New Nokia Lumia 1320

Nokia has been a late starter in the big touch screen smartphone market category in recent times. Alongside, Nokia steadily lost out on its market share owing to its failure to capture customer attention and compete with other rivals like Samsung, HTC and Sony. Alongside, the Windows platform used by Nokia was never really capable of supporting similar devices in the recent past. This was another reason for a market hiatus in the big screen phone segment. Alongside, Nokia may have been unaware of the growing demand for such specific smartphones. However, the company is now looking at targeting luxury and premium segment buyers without compromising on the value for money tag.

The Nokia Lumia 1520 which had a High Definition screen and a twenty megapixel PureView camera, will now be complemented by the Lumia 1320 which will be an attractive proposition for many customers who desire big Android devices that have recently been flying off market shelves. The Nokia Lumia 1320 is really for customers who desire a large and handy smartphone in comparison to people who simply wish to own a powerful device with high resolution. However, this smartphone should fare well in comparison to the Micromax Canvas Turbo or the Xolo Q300. If we take the specifications into consideration, the Lumia 1320 is almost similar to the Samsung Galaxy Grand 

Nokia Lumia 1320
Nokia Lumia 1320

Feel, Handling, Appearance

The 1320 has just the right dose of curves which makes it more comfortable to use and hold, a little extra weight notwithstanding. Alongside, the absence of an extra bump for housing the camera is a big plus point. The 1320 will look and feel substantially bigger and bulkier than almost every other phone in the market including its 1520 sibling. Fitting this phone into trouser pockets is not at all a comfortable affair. This phone cannot be used with single hand movements either. You need both hands to firmly get a grip as well. The company has opted for a matte finish to the device and the covers are to be peeled off which is a bit cumbersome. There is no removable battery and the battery is not really visible; once you remove the shell, all you get to see are the microSD and Micro-SIM slots.

There are buttons pertaining to power standby, camera shortcut and volume rocker only which are all grouped on the right and are incorporated into the phone shell. The power button lies bang in the middle which might well be a little low for your forefinger or thumb’s jurisdiction. The headset jack and Micro-USB slot are present on top and bottom of this device. The camera lens, speaker cutout and flash are arranged quite compactly on the back of the smartphone. There are three basic navigation capacitive buttons below the screen and a front camera as well.

Nokia Lumia 1320 Primary Features

The Nokia Lumia 1320 does not really aspire to be a premium, high end smartphone. The features and specs on this device are okay to say the least. The device works with a mid range dual core Snapdragon 400 Qualcomm processor at 1.7 GHz. Adreno 305 works well as GPU and is coupled with 1 GB of RAM.

Nokia also uses the Clear Black IPS LCD on this device with a view towards enhancing levels of contrast. With 1280 by 720 resolution, the display does not impress as much as it should. The Windows Phone 8 interface also feels a little jaded owing to thin typography usage. This is not a real issue but the phone might get a thumbs down from customers who are hooked on to full high definition smartphone panels which are available in huge numbers these days. In-built storage space of 8 GB is provided, which can be scaled all the way up to about 64 GB with microSD cards. Alongside, Bluetooth LE 4.0 and Wi-Fi b/g/n are also supported by this smartphone. This phone also has support for 3G bands and GSM however LTE cannot be used in India owing to a standards related conflict.

In spite of all its shortcomings, this phone is actually a competent and high powered device with decent features. The phone makes for a good buy at an affordable price point that is offered by the company. The primary camera comes in 5 megapixels with 1080p of video recording guaranteed along with a few camera modes taken from the PureView mode found in the 1520. The VGA front camera of 480 by 640 pixels is not all that effective when it comes to video calling or other functions. Nokia provides a powerful 3400 mAh battery which ensures at least ten hours of peak time battery life and even more owing to the lower power consumption of this device and the mid range processor.

Software Help for Users

The Nokia Lumia 1320 comes with ample software for users and customers. Nokia includes its legendary Here Drive and Here Maps applications on its home screen. There are other handy apps like Evernote, Nokia Beamer, Flipkart Ebooks, Microsoft Office, Adidas Micoach and Xbox Games. However, the advanced camera application is absent but can be downloaded from the Store. The Nokia Creative Studio app is another big draw on this device. Apps like the vanilla camera app help users edit, manipulate and view photographs and use color filters, effects and other features. Alongside, a separate Camera 360 app specializes solely in camera effects and editing features. The Windows Phone Store option is provided along with the Moli Player which plays back a wide variety of formats in both audio and video.

The Final Conclusion

The Nokia Lumia 1320 can be a good buy based on the affordable prices promised by the company. Fans of the Windows Phone platform will like this device owing to its huge screen and decent features. However, many customers are likely to pay INR 6, 000 more to move up to the Lumia 1520 which has a far better camera and more powerful specs. This is not a jaw dropping device by any means but it will stand out as a good buy in its segment.

Wednesday, March 12, 2014

Be Ready For The Moto X Revolution Sweeping India Soon!

Motorola, one of the world’s top known and most acclaimed mobile phone manufacturers, seems to be quite restless with regard to regaining market share in India. The company products once sold like hot cakes in Indian markets with popular models like the MotoRazr and others. However, there has been a steady decline in markets and customer demand for Motorola’s products both in India and Asia at large. This is mainly because of the company’s failure to keep up with the present market trends and put a finger on the pulse of modern customers. Somehow, other mobile phone biggies like Samsung, HTC, Blackberry and Nokia carved their distinct identity in the market along with other low cost local smartphone makers like Karbonn and Micromax. These are the market leaders for the past couple of years.

However, Motorola could never really get into mainstream Indian markets and win the hearts of customers. However, in some latest news that could pleasantly surprise tech enthusiasts and other experts, Motorola is in a tearing hurry to launch the MotoX, its flagship global product in India pretty soon! The news of the impending launch was made official on the Twitter handle of the company, where a question relating to the Asia based release of the product was answered with a definitive plan for a commercial launch within the next few weeks. The MotoX will be simultaneously launched formally in both Australia and India as well.

Motorola has recently earned loads of acclaim in the Indian market which points to a revival of sorts with its budget phone, the MotoG smartphone which has done surprisingly well in the market and earned substantial customer goodwill. The company is not resting on its laurels however as it will jump into launching the MotoX pretty soon. There has been no official announcement regarding the exact date of the launch of the MotoX though along with no official information on the exact prices of this flagship model for Indian customers. Alongside, Motorola officially proclaimed that the MotoG model had surpassed all previous models towards becoming its supremely successful phone model of all time. This was also confirmed via tweet from the company’s official handle.

The MotoX was commercially launched by the company in August 2013 and was made available only for US customers only. Alongside, the smartphone operated on Android Jelly Bean 4.3 and got an update via the 4.4.2 Kit Kat OS that Motorola incorporated in November 2013. This smartphone possesses a quality display of 4.7 inches with pixel resolution standing at 1280 by 720. Alongside, the smartphone runs via a dual core 1.7 GHz MSM8960Pro Qualcomm Snapdragon processor in addition to having 2 GB of RAM. Internal storage stands at 16 GB which is handy enough, considering the fact that it cannot be expanded any further. There is also a primary camera of 10 megapixels placed at the rear which comes with a special LED flash. There is also a front camera of 2 megapixels which is handy for video calling and other related activities. 

The MotoG was unveiled in India earlier in February by the company and the 16 GB and 8 GB variants are priced quite competitively at INR 13, 999 and INR 12, 499 respectively. The MotoG can only be purchased via the popular online store, Flipkart. This has got tech experts thinking as to the nature of Motorola’s retailing strategy for the flagship MotoX and the expected prices. The latter aspect is expected to be quite competitive going by the effective pricing rates for the MotoG. It will be interesting to see whether the company sells the MotoX exclusively on Flipkart this time round or branches out into more conventional retailing methods.

More about the MotoX

The MotoX smartphone was the result of a productive collaboration between Google and Motorola and the first phone to be created as a result of the same. The US and UK were the first regions to get the MotoX officially last year. Google had taken over Motorola quite some time back and this had got many experts speculating over the launch of a mint fresh Google Nexus phone using Motorola’s cutting edge technology. However, this was not to be and the MotoX emerged as the new flagship from Google’s stables. The company is focusing on some prominent USP’s with this flagship phone model, namely greater battery life, easy functionality and one handed usage and top notch phone services that are both relevant and contextual in the present scenario.

In a way, Motorola’s new launch will be competing with the likes of the iPhone 5C and other related models. It will not be a direct competitor to top of the line smartphones like the Samsung Galaxy S4 and the recently unveiled S5 or even the HTC Desire or One range. It will instead be competing with the mini version of the HTC One and the Samsung Galaxy S4. Some of the winning features on the MotoX include voice command features via Google Now, one touch camera access and a handy system for notifications. Pioneering battery life of 24 hours is also being claimed by the company which can be a huge winner in the Indian market. The 2200 mAh battery and carefully crafted internal components are being touted as a unique combination with regard to lower power consumption and better output.

Will the MotoX stand out in a market dominated by the likes of Samsung, Apple and even low cost premium service providers like Micromax and Karbonn? This can only be ascertained with the passage of time. However, the MotoX does have quite a lot of things going for it including the somewhat unique look and feel in terms of design and build quality. This is one solid phone with solid battery life, premium features and much improved usability and functionality. All of these are factors which augur well for the MotoX in terms of winning the hearts of Indian customers.

Thursday, March 6, 2014

Buy Your Blackberry At Only INR 17, 990 For A Limited Period Offer In India!

In one of the most exciting and surprising developments in recent times, the premium Blackberry Z10 smartphone can now be bought at only INR 17, 990 in India. This is a limited period offer and has already got potential customers and mobile phone enthusiasts coming out in droves to snap up this premium end smartphone at a substantially lower price! 

Blackberry Z10
Blackberry Z10

Blackberry is commemorating its 10th anniversary with regard to venturing into the Indian mobile phone market and the price reduction is the direct effect of the same. According to the Canadian mobile phone giant, the Blackberry Z10 will be available at this reduced price for a period of only 60 days which should be enough for all Blackberry fans to take advantage of this mind boggling offer! The new price point makes the Z10 a very attractive and popular option in the Indian smartphone market. This means that customers can now snap up a premium device with optimum performance levels and brand value, at below INR 20, 000. This is a startling development in the Indian mobile phone market, as far as Blackberry’s rivals are concerned.

The Blackberry Z10, the first ever BB10 smartphone from the mobile phone manufacturer, was formally launched in February 2013 in Indian mobile phone markets. The starting price was a steep INR 43, 490, which was deemed ultra-expensive and unaffordable by a large section of prospective buyers. However, prices were brought down hugely and stood at INR 29, 990 under a special offer for the festive season. In another similar development, Blackberry had also reduced prices of its pioneering Q5 smartphone by a whopping 20 percent in another offer which was also valid for a limited period. The Q5 price was scaled down to an astonishingly low INR 19, 990 under this scheme. Alongside, the affordable version of the BB10 phone was priced somewhat competitively at INR 24, 990, considering the top performance and QWERTY keypad on offer.

The smartphone maker seems to have been on a gifting spree for its customers as it also reduced prices of the Q10 handset by more than 13 percent, pricing this high end smartphone at just INR 38, 990 with a December special scheme for Indian customers. Blackberry had earlier taken loads of flak for the high prices of the Z10 in India after its February launch. However, the company has taken pains to sweeten the overall package for customers with one of the biggest price cuts ever witnessed in the Indian mobile phone market. This new initiative from Blackberry should see sales double or even triple in the next two months before the offer ends and will earn the company a lot of goodwill in the Indian market, something that works favorably with regard to consolidating market position.

More about the Blackberry Z10

For INR 17, 000 only, customers will now get a top end smartphone with the best possible features and advantages. Not only is the Z10 the first Blackberry device to use BB10, it also has a dual core 1.5 GHz processor along with internal storage of a whopping 16 GB. 2 GB of RAM is complemented by a powerful 1850 mAh phone battery that provides a staggering 312 hours in standby mode and ten hours of talk time which is pretty decent too. Alongside, there is an 8 megapixel primary camera at the rear of this device which can capture 1080p quality videos along with a secondary front camera of 2 megapixels which comes in handy for video calling and other activities. This smartphone provides a full touch based experience for users instead of the usual keypad attached to Blackberry smartphones. Does this phone have the potential to be a winner in the Indian market? Read on for some insights on the actual feel, appearance, functionality and performance of the Blackberry Z10.

The phone does not look flashy at all; rather, it can be called quite understated with regard to appearance and the first look. There are corners that are curved along with an overall rectangle like design which should work perfectly okay for fastidious phone freaks. The design aspect is neither ground breaking nor disappointing. However, the phone looks and feels up market and premium build quality is the USP behind the same. The rear end of the Z10 has excellent gripping possibilities for users with an impressive logo in the middle along with a top left flash and camera lens. There is a slit right at the bottom which hides the microSD, battery and microSIM slots from public view. Right at the front, the display of 4.2 inches is a marvel to behold for Indian customers. The buttons are all compact and there is no sense of stagnation with regard to the overall appearance of this smartphone.

The 1280 by 768 pixel display is very competent with superior angles for viewing and fabulous reproduction of colors. Visibility under direct sunlight is quite good with no issues related to reflectivity. There are arrays of touch based gestures that can be employed with prompt responses from the touch screen which is another plus point. The 8 megapixel camera will be loved by shutterbugs and can capture videos in full high definition mode. Alongside, the quality of images is decent overall and daylight and low light images look good with just a little noise penetrating the same. Other camera features include the Time Shift mode which is fun to use but there is no Panorama feature like other top end smartphones.

The operating system is powerful enough but does not match up to iOS and even Android both in terms of flexibility and power. However, it is decent enough for business conversations, gaming, emailing, social networking and internet usage which are just about what the average user would want. The battery should run without charge for at least a day and this is good enough for heavy smartphone users as well.

All in all, this is one smartphone that should be snapped up without hesitation at the immensely low prices offered by Blackberry. Take advantage of the offer now!